Logo and illustration for Merial Bag for Farm Life

Concepting and creating a textured illustration and logo for Merial’s ‘Bag for “Farm” life’.

Illustration for Bag for Farm Life

I explored various different illustration styles from flat vectors to watercolour, before settling on this textured illustration to feature on a custom 'Bag for Farm Life' artwork. To go alongside, I also created the Farm Life logo mark. The design needed to encompass all that Merial offers for ruminants, including a mix of beef and dairy cows, sheep, a gate, path and the 'steer head' of the Merial product logos.

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