Illustrations and website for John Adams

A website concept for John Adams, aimed at advising parents and relatives on toys for different ages.

Website and character design

To stand apart from other toy company websites, I chose to create a design that focuses on the key target market for John Adams - parents and relatives. By creating a set of characters called the 'John Adams Advisors', users could easily see which toys would help their children to develop certain skills, such as language, logic and social skills, in a friendly, approachable design.

Character design
Website concept Website concept
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