This Girl Can Ride campaign

The British Equestrian Federation (BEF) needed an advertising and social campaign to encourage women aged 25+ to get back into horse riding.

Advertising campaign for BEF

The campaign needed to capture the sheer excitement and liberation that riding can offer and coupled with forty riding schools across the country opening their stables to offer free 'give horses a go' taster sessions, was a huge hit.

Work involved social media creative, outdoor posters, digital ads and riding school flyers.

Advertising campaign for BEF
Advertising campaign for BEF Advertising campaign for BEF Advertising campaign for BEF Advertising campaign for BEF
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