The British Equestrian Federation (BEF) needed an advertising and social campaign to encourage women aged 25+ to get back into horse riding.
The campaign needed to capture the sheer excitement and liberation that riding can offer and coupled with forty riding schools across the country opening their stables to offer free 'give horses a go' taster sessions, was a huge hit.
Work involved social media creative, outdoor posters, digital ads and riding school flyers.